strategy and corporate identity
brand is one of the most important ways to establish and communicate
your company's unique position in the marketplace.
corporate identity - represented by your logo, collateral, signage,
advertising and other applications - conveys who you are. How your
identity is applied, used and maintained impacts how you are perceived.
Consistent use and application is essential to conveying an image
that accurately reflects your company.
We provide a full range of strategic and creative services to help
our company develop a strong and effective brand.
standards & guidelines
strategy & implementation
We begin with a thorough analysis of your company - your objectives,
corporate vision, the competitive landscape, and required applications.
Then we develop a positioning strategy that drives the design process.
the identity is developed, a system is designed for the required
applications - from basic stationery to signage. We can also develop
a complete launch plan to announce your new identity to key internal
and external audiences.
guidelines are then created to help you use your new logo in a consistent
and effective manner.